Google Ads that look after themselves.
We write the campaign, watch it every day, and explain every change in plain words. Start with a free check of your website.
Eight checks, one working day. We change nothing on your site.
Your ads brought 58 calls this month.
12 more than last month, and each one cost you $4.60 less.
Cost per call
$21.40
18% cheaperCalls
58
Paused 3 search terms that spent $38 without a call.
Applied Tuesday, saved about $38 a month
Added “emergency plumber near me” as a keyword.
Applied Monday, after it brought 4 calls
The eight checks an agency runs before spending a dollar.
A click only pays off if the page turns it into a call. We run the same checks, automatically, and tell you what to fix in plain words.
- Counting calls and formsWhether a call or a form send can be counted at all. Without this, ads are guesswork.
- Speed on a phoneHow long your home page takes on 4G. Google wants under 2.5 seconds.
- Works on a phoneText readable, buttons tappable, and the number is tap to call.
- Page matches the adSomeone searching for water heaters should land on water heaters.
- Contact formFound, working, and with a thank-you page so a send can be counted.
- Google's tagsTag Manager, Analytics and Ads, present and firing.
- Trust signalsLicence, reviews, address and hours, where people look for them.
- Words Google may object toClaims and guarantees that would get an ad refused.
About 15 minutes from here to your first live campaign.
- Check the siteType your address. In about a minute you get the eight checks, green, amber or grey, with what to fix first.
- We write the campaignKeywords from real searches near you, ads from your own pages, every line checked against Google's rules. Nothing goes live until you approve it.
- Every change explainedWe watch it every day. When something should change, we propose it with the numbers behind it, and you say yes or no.
Nothing changes without your OK.
- A hard stop on daily spend, never crossed
- The most we will pay for one call, set by you
- Anything you leave alone expires. Nothing changes.
Lower the daily budget from $40 to $32
Spend has run ahead of pace for six days. This keeps the month on budget without pausing anything.
One monthly price. Google bills your ads separately, on your own card.
Free for 14 days. No card needed to look around, and you can cancel at the end of any month.
Starter
$49a month
One campaign and up to $1,500 of ad spend a month.
- The eight-check audit
- Campaign written for you
- Daily checks and approvals
Growth
$99a month
Up to four campaigns and $5,000 of ad spend a month.
- Everything in Starter
- Call tracking, so calls are counted
- The Monday email
- Up to five people
Agency
$249a month
Up to ten businesses, one view of every client.
- Everything in Growth
- Reports under your own name
- Clients sign in at your address
Questions people ask most
Why did PPCWay change my bid?
Every change has its reason in Activity: the rule that decided it, the numbers it looked at, and an undo. On Ask first, we propose the change and nothing happens until you approve it.
Why don't Google's numbers match my phone?
Google counts only calls that came from your ads and lasted over 30 seconds. Consent banners and its own counting rules explain the rest. We show both figures side by side.
What happens if my card is declined at Google?
Google pauses your ads, not us. We email you straight away, hold every change, and show the one link that fixes it. PPCWay never sees your Google card.
Can I pause for a holiday?
One click. Spend stops within minutes and Google keeps everything it has learned. Switch back on when you are back.
Who can see my data?
You, and anyone you invite. Support can look only if you ask, every look is written down, and you get an email saying who and when. Data is stored in Canada.